Jumpstart Real Estate Investment with Web 2.0 Tools
Social Sites
Social websites provide the user with communities and groups around a given topic or profession. They provide opportunities for professional networking as well as socializing. A key activity on these sites is the sharing of links and articles that can benefit all members of the group. The example below highlights the FaceBook link in the Share This Post window.
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Voting Sites
Democracy lives on the Internet and there is a genre of websites dedicated to the public voting on the value of articles. The theory is simple: Those articles that receive the most votes are inherently valuable and will be promoted to the front page. Any article on the Internet can be submitted with a vote, and most blogs provide direct links to the major voting sites. The example below highlights the Digg link in the Share This Post window.
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E-mail Options
Still the most common form of electronic communication, e-mail has not been forgotten as a means of sharing links and articles. Most blogs provide convenient e-mail forms right alongside Web 2.0 tools. Users with e-mail accounts hosted by popular online providers can log in to their address books directly from the form. Addresses can also be entered manually or copied and pasted, whether to a single person or the whole team. The example below shows the e-mail form in the Share This Post window.
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Conclusion
The archetypal Web surfer is no longer a backseat driver when reviewing website content. Investors and professionals in the commercial real estate industry can greatly amplify the value of the Internet by utilizing Web 2.0 tools. This website alone is accessed in over 700 countries, providing a wealth of knowledge waiting to be tapped. Those who understand the tools now will reap the rewards as economies continue to move online.
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In the early days of Web 1.0, the theory of first-movers, early-adopters, market-disruptors thrived. And there’s no doubt they are crucial species to the ecosystem and for getting sufficient momentum to cross the chasm, drawing of Moore, but once these concepts and opportunities hit the mainstream, and the corporate giants become aware of the threat, and/or the opportunity, what happens to the first-mover?
December 2nd, 2008 at 4:55 amAt that point success is determined by the quality of the product, the quality of the business plan, and continued innovation. As a crudely simple example, Google’s plan called for separation of ads and organic search results, and they won a monolithic following. Yahoo’s original plan blended advertising with organic search results and they sent many frustrated consumers over to Google. More to your point, a first-mover who aligns innovation, product, and business can be bought out by Google or Yahoo, and then start a new project with capital to boot!
December 2nd, 2008 at 5:12 pm