Being on the right side of the street. How many times have you made a U-turn when going to a well run destination-to store? The reality is that you just pull in. A strip center is a destination-to, convenience shopping center offering forgotten needed merchandise. Destination-to means going there for specific merchandise, buying, and leaving. Convenience means pulling directly into the facility (ingress), buying merchandise without waiting in line and driving out (egress) into the traffic flow — all in one fluid motion. Being on the wrong side of the street will frustrate customers from using the facility. There are many things that can be changed to make a real estate purchase work. Location is not one, and it is the key essential to the success of a strip shopping center.